Do you need a pr firm to help with social media?

Creating a social media presence used to be a fun pastime for business, but now it’s mission critical. With more companies showing a public, more human face on social media sites, firms large and small need to get busy and get active on Facebook, Twitter, LinkedIn and more to keep up with their competition. If you’re not sure you want to tweet or you just don’t have the time to build your following, it’s probably a very wise business decision to get a PR firmto help you out.

Here are just a few of the things a public relations San Francisco firm can assist you with:

• Creating your presence – Just because you own or run a business doesn’t mean you’re a social media expert or really want to be one. A PR firmcan take that burden off your shoulders by creating your online profiles and helping get you established on the sites that matter to your industry and customers.
  
• Developing your following – Having a Facebook page won’t do you any good if you’re the only one following it. A good firm can help you identify and build your audience to include customers, industry experts and more. They can also help with the engagement so your following stays interested in continued following.
  
• Content creation – In order to truly engage your following, you need to public content on the social media sites you’re established on. This can be time consuming, but it’s a natural for a PR firmto take on.
  
• Monitoring – The best use of social media goes beyond simply adding new followers to your community. You also want to engage followers who share and promote your business online. A good firm can help you establish relationships that make this a given.

Social media may not have anything to do with your business, but if your customers are on it, you want to be, too. This is where a well-rounded, skilled public relations consultant can help you shine. The connections made in this arena translate to sales down the road so it’s very beneficial to get out there and get social.